DJ Neil Armstrong
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ROLE: Creative Director, Designer, and Illustrator for “All Out King” mixtape series
PROJECT: Brand Identity, Custom Graphics, Digital Promos, Print Collateral
CREATED: Logo, Color Palette, Digital Flyers, Postcards, Printer Ready Files, CD artwork
“Haena created the visual look for my mixtape series called “All Out King.” Haena’s task was to make a different cover to represent each mixtape and theme, but since it was a series, each cover still had to have a relationship to the other 5, and also have an aesthetic that represented the “DJ Neil Armstrong” brand as a whole. Her job was to join the art, commerce and passion that I was expressing through music visually.
These mixtapes started coming out over 10 years ago but are still some of people’s favorites and my most recognized project. Haena’s designs made sure that they would be remembered. Her album art helped make the work that I did a classic, standing the test of time.”
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